STR Reports US Performance for Week Ending 27 March 2010
In year-over-year measurements, the industry's occupancy ended the week with a 5.9-percent increase to 59.9 percent. Average daily rate dropped 1.6 percent to finish the week at US$98.29. Revenue per available room for the week was up 4.2 percent to US$58.89.
The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 21-27 March 2010, according to data from STR.
Among the Chain Scale segments, the Luxury segment reported the only double-digit occupancy increase, up 10.5 percent to 71.7 percent. The Independent segment was the only segment that did not report an ADR decrease for the week, ending flat at US$94.60. The Luxury segment experienced the largest RevPAR increase, rising 7.1 percent to US$178.38.
Among the Top 25 Markets, Boston, Massachusetts, reported the largest occupancy increase, jumping 31.0 percent to 71.8 percent. Two other markets posted occupancy increases of more than 15 percent: New Orleans, Louisiana (+19.7 percent to 71.0 percent), and Tampa-St. Petersburg, Florida (+17.0 percent to 76.7 percent). Only three of the top markets reported occupancy decreases: Houston, Texas (-4.6 percent to 59.4 percent); Norfolk-Virginia Beach, Virginia (-4.0 percent to 48.5 percent); and Denver, Colorado (-0.6 percent to 56.6. percent).
Miami-Hialeah, Florida, posted the largest ADR increase, up 5.1 percent to US$193.59, followed by St. Louis, Missouri-Illinois, with a 3.3-percent increase to US$83.56. Three markets experienced double-digit ADR decreases: Anaheim-Santa Ana, California (-13.3 percent to US$99.38); Denver (-11.1 percent to US$90.17); and Chicago, Illinois (-10.1 percent to US$99.01).
Boston jumped 32.0 percent in RevPAR to US$92.96, reporting the largest increase in that metric, followed by New Orleans with a 21.9-percent increase to US$83.90. Three markets ended the week with RevPAR decreases of 10 percent or more: Houston (-12.2 percent to US$54.23); Denver (-11.6 percent to US$51.04); and Anaheim-Santa Ana (-10.0 percent to US$73.89).
View U.S. hotel review for week ending 20 March.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information.
