Opportunities for the Travel Sector Online
Its been an interesting few days for the travel sector online. There have been a couple of key announcements from Google that could dramatically change hotels PPC strategy and on the mobile side of things, John Tigg (head of mobile at Yahoo) claimed that the travel sector are playing catch up when it comes to mobile marketing.
The area of social media and online is certainly hotly contended for the travel sector. It is where the most opportunities lie, to create enticing campaigns and trial new technologies, and it is also the space where we consistently see innovation and smart marketing.
Google’s changes to search results
Google first stirred up a bit of a storm in the travel sector last week, when
