Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its March 2010 report.
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March means spring, or more importantly for the hospitality industry, Spring Break. But warmer temperatures didn’t translate info warmer reviews, as average customer response dipped this month in almost every category. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 1.56% decline in Resultant Quality Score (3.85 to 3.79), a 1.84% decline in Dining (3.81 to 3.74), no improvement in Facilities ratings (4.04), and a 2.63% fall in Rooms (3.73 to 3.63). Other declines included Staff, which fell 2.24% (4.01 to 3.92), and in Value, which decreased from 4.82 to 4.45. The only area of improvement this month was in the area of Housekeeping, which saw a 6.04% rise (3.64 to 3.86).
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About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
