Burger King Corp. Appoints Natalia Franco Global Chief Marketing Officer
Burger King Corporation (NYSE:BKC) announced the appointment of Natalia Franco as executive vice president and global chief marketing officer, effective May 17, 2010. In this executive leadership position, Franco will be responsible for the companys global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the BURGER KING® brands marketing and advertising strategies worldwide.
She will be based in the company’s world headquarters in Miami, Fla. and will serve on the company’s global executive team, reporting to John W. Chidsey, chairman and chief executive officer.
“Natalia is a seasoned marketing professional with a wealth of consumer marketing experience and we are fortunate to have her join our team”
“Natalia is a seasoned marketing professional with a wealth of consumer marketing experience and we are fortunate to have her join our team,” Chidsey said. “Her global perspective and diverse background working for a number of well-known and world-class companies positions her well to help strategically drive the BURGER KING
