W Hotels Worldwide to Debut in the United Arab Emirates in 2013 With the New W Abu Dhabi Hotel
First W Hotel in the UAE Illustrates Ws Continued Commitment to Expand Globally by Opening Luxury Boutique Hotels in Primary Destinations Including London, Paris and Hong Kong
W Hotels Worldwide, the hotel category buster and industry innovator, has signed an agreement with Belbadi, a local UAE multidisciplinary corporation, to bring the design-led lifestyle brand to the United Arab Emirates in 2013. Located on the waterfront of Al Bateen Wharf, W Abu Dhabi will be part of a multi-component development, including high-end retail stores, restaurants and residences and will offer stunning views over the marina and the open sea. The luxury boutique hotel will feature 350 stylish guest rooms, including 25 suites and two “Extreme Wow” suites (W’s interpretation of a Presidential Suite), a signature spa with 12 treatment rooms, three restaurants, a lounge and a rooftop night club.
“With Abu Dhabi joining the roster of international openings for W over the next two years, we are honored to partner with Belbadi as we add this key destination to W’s global portfolio.”
“Abu Dhabi is an important market for Starwood as we continue a strong growth pace in this booming, vibrant capital of the UAE,” said Roeland Vos, President of Starwood Hotels & Resorts, Europe Africa and Middle East. “With Abu Dhabi joining the roster of international openings for W over the next two years, we are honored to partner with Belbadi as we add this key destination to W’s global portfolio.”
W Abu Dhabi will offer W brand exclusives including W’s signature Living Room experience (W’s transformation of the traditional lobby), five glamorous WET pools and SWEAT (W’s state-of-the-art fitness centre). The hotel will also feature more than 5,000 square metres of ultra-modern meeting and event space and a full-service WIRED business centre. These offerings will be complemented by the brand’s signature service promise, Whatever/Whenever
