New WatchMouse Product Detects Online Brand Abuse
Initial Research Reveals 81% of Top 100 Global Brands Are Being Exploited in Search Engine Ads
Following on the heels of a highly visible court case between Louis Vuitton and Google, WatchMouse, a global industry leader in self-service website and application performance monitoring, today announced the new product launch of GeoBrand, an automated way to detect brand abuse in pay-per-click (PPC) advertising on Yahoo!, Bing and Google in over 30 countries. WatchMouse tested GeoBrand using Interbrand’s “2009 Best Global Brands” list, and determined that 81 percent of the top 100 global brands are victims of search engine advertising brand abuse including BMW, IBM, Cartier, Coca-Cola, Goldman Sachs and L’Or
