Dana Brings On Board New Vice President, Strategy
Dana Communications welcomes Jeff Gurtman, the agency’s new Vice President, Strategy. Gurtman brings over nine years of technical and business strategy experience, making him a valuable addition to the Dana team.
Gurtman is known for creating solutions and technical applications that repeatedly reinforce brand excellence with hospitality clients, and his sales and media savvy promote effective relationship building within the industry. He has developed strong relationships with brand managers, general managers and directors of sales and marketing.
“I am looking forward to working with a longstanding creative innovator whose stellar client list and team of passionate professionals are unsurpassed in the market,” said Gurtman. “I am confident that together we will continue to innovate the hospitality, travel and leisure industries with best-of-breed branding, marketing and interactive solutions.”
A veteran of the hospitality industry and a graduate of Cornell University’s School of Hotel Administration, Gurtman comes to Dana with a successful history at hospitality firms including Coyle Hospitality Group in New York, and Host Hotels and Resorts (formerly Host Marriott Corporation) in Maryland.
Prior to joining the Dana team, Gurtman oversaw the design and development of brand measurement programs and product innovation at LRA Worldwide, a leader in hospitality research and one of the innovators of the new concept of Customer Experience Management.
“Jeff is a perfect fit for Team Dana, as he brings a unique set of skills,” said Bob Prewitt, President of Dana Communications. “Not only is he the ultimate professional, but he really enjoys what he does and is fun to work with.”
Gurtman is well versed in social media, and his background is complemented by his experience as a television host appearing on several networks, including Discovery Channel’s TLC and the Travel Channel.
With Jeff’s strategic planning, new business development and team-building know-how as a guide, Dana expects to bring a fresh perspective and successful results to all current and future accounts.
Dana Communications represents a portfolio of top hotel, resort, golf and travel brands, primarily in North and South America and the Caribbean. The agency has offices in New York City, Princeton, NJ, the Carolinas and San Francisco, California.
