VFM Leonardo and Frommer's Travel Guides Make the Hotel Research Process Richer

Bringing richness to travel research, VFM Leonardo, leader in online visual content distribution for hotels and Frommer’s®, the market leader in travel guides and a branded imprint of Wiley, announced a major partnership today. With the launch of the new embedded “VPowered” multimedia viewers in the hotel section on Frommers.com, consumers will experience richer and more complete visual experiences complete with images, videos and virtual tours of the hotels they are researching. 

Under this agreement, Frommer’s is now a direct channel partner in the VNetwork™ - the largest online network for the global travel industry. VFM Leonardo hotel customers listed on Frommer’s can better merchandise their hotels with visual content in VFM Leonardo’s embedded multimedia viewer. Paired with Frommer’s editorial content, authoritative and innovative travel recommendations, the multimedia viewers provide travelers with a comprehensive, dynamic, multimedia experience that influences travelers’ decisions.
“We’re excited to be offering users richer visual experiences as they research hotels that meet their needs and expectations,” said Craig Schickler, Director of E-Business Development at Wiley. “VFM Leonardo’s multimedia viewer coupled with Frommer’s expert travel advice makes for a powerful trip-planning tool for travelers around the globe.”
“With Frommer’s as part of the VNetwork, we are giving hotels that invest in online merchandising the opportunity to inform, engage, and inspire travelers as they plan their trips,” said Paolo Boni, President and CEO, VFM Leonardo. “Within a month, Frommer’s became one of our top ten partners rivaling popular OTAs in terms of monthly media views. We’re excited that this partnership will allow travelers to benefit from extensive, rich content.”
Hotels that wish to enhance their presence on Frommers.com with video and virtual tours can do so through VFM Leonardo’s VBrochure. Contact VFM Leonardo.
About Frommer’s®
The market leader in travel content, Frommer’s offers content for every type of traveler in all types of media.  Frommer’s publishes 350 guides and sells 2.5 million guides annually.  Frommers.com is a trusted resource with advice on deals, information on 3,500 destinations and active message boards.  Frommer’s is a registered trademark of Arthur Frommer.  Frommer’s is a branded imprint of Wiley.
About Wiley:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at www.wiley.com.  The Company is listed on the New York Stock Exchange under the symbols JWa and JWb
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and syndication for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the syndication capabilities of the VNetwork™, the most universally accepted and largest online visual content syndication network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit  www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: [email protected]