HSMAI Partners With The Salesman’s Guide® To Offer New Member Benefits On Meetingplannerlists.com
The Hospitality Sales and Marketing Association International (HSMAI) has partnered with The Salesman’s Guide® to co-brand Meetingplannerlists.com, the largest online source of qualified meeting and event buyers.
Hospitality sales and marketing professionals visiting the site can search a database of more than 50,000 meeting planner contacts online to create a customized list. Qualified planners can be segmented by: Geographic Location, Meeting Location, Group Size, Type of Facilities Required, and Speakers/Entertainers Hired.
“We are excited about this new partnership which will offer our members an immediate ROI on their membership,” said Fran Brasseux, HSMAI Executive Vice President. “We know this new member benefit will complement our other HSMAI resources which help our members fuel sales with a very measureable metric – revenue generation.”
Through the new partnership, qualified HSMAI members receive a complimentary personalized search of 100 meeting planners per year. Also, all HSMAI members and exhibitors at HSMAI’s Affordable Meetings events will receive a 10 percent discount on Meetingplannerlists.com searches. HSMAI chapters in over 41 locations in the USA, Canada, Mexico and the Caribbean will be supporting this initiative with specialized flyers and information.
“The Salesman’s Guide® and HSMAI share the same mission, helping hospitality sales and marketing professionals generate sales growth” said Frank Finn, Executive Vice President and COO, Briefings Media Group. “So we are delighted to be teaming up with HSMAI to deliver this high-value benefit to its members.”
The Salesman's Guide® database is segmented four ways, allowing sales and marketing executives to target the market that most satisfies their needs. Meeting planners listed are categorized by corporations, associations, medical groups, and religious organizations, and are guaranteed to be accurate. The Salesman's Guide® editorial staff conducts extensive research to confirm every listing, including mailing address verification, Internet research, third-party databases, and confirmation calls to the listees. The listings are verified for deliverability at least once every three months, and postal deliverability is guaranteed.
Qualified HSMAI members can run a customized search of the meeting planner database and redeem their initial 100 complimentary listings at www.meetingplannerslists.com.
For more information, visit www.meetingplannerlists.com or www.hsmai.org.
About The Salesman’s Guide
For more than 50 years, The Salesman's Guide® has provided group sales executives, hospitality marketers, CVB executives and meeting service providers with data on meeting planners and the events they plan. In addition to accurate contact information for meeting planners, The Salesman's Guide® database includes the facts about the meetings themselves, including the number of attendees, where past meetings have been held, what type of facility the planner's organization prefers, and much more. This level of detail allows sales and marketing professionals to hone in quickly on the meeting planners whose events best match their facilities. The Salesman's Guide is a division of Briefings Media Group, LLC, headquartered in Richmond, Virginia.
About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook.
