Orbitz Worldwide Names Chris Orton Chief Marketing Officer
Orbitz Worldwide, Inc. (NYSE: OWW) today announced that it has named Chris Orton as the company's next chief marketing officer, effective immediately. Chris joins Orbitz Worldwide from eBay, Inc., where he served as senior director of Internet marketing.
"I am delighted to welcome Chris Orton to Orbitz Worldwide as chief marketing officer," said Barney Harford, president & CEO, Orbitz Worldwide. "Chris is an absolute leader in developing algorithmic approaches to online marketing and CRM. We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization."
"Orbitz is one of the best known and most trusted companies in travel, with a history of technical innovation," said Chris Orton, incoming chief marketing officer, Orbitz Worldwide. "I am looking forward to helping establish Orbitz as the most trusted travel brand in the world, and helping develop the company's online marketing systems to be the most sophisticated in the industry."
About Chris Orton
Prior to joining Orbitz, Chris was senior director of Internet marketing at eBay, Inc., responsible for the company's paid search, shopping comparison, search engine optimization, affiliates and display marketing channels. Chris also led an initiative to make eBay's Internet Marketing services available to third party clients. Chris joined eBay in 2003 after 8 years of CRM and ERP consulting at Kana Software, PriceWaterhouseCoopers and Andersen Consulting (Accenture). Chris has an M.B.A. from the Haas School of Business at the University of California, Berkeley and a B.A. in Economics and International Relations from the University of California, Davis.
