How to Tell Compelling Stories That Attract and Convert Travel Shoppers
Video Interview with Daniel Edward Craig on How to Craft Stories that Make a Hotel Stand Out Online.
VFM Leonardo today launched a new video interview on VTV Channel called How to Tell Compelling Stories that Attract and Convert Travel Shoppers. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Daniel Edward Craig, Hotel Consultant and Author, discuss how hoteliers can tell more compelling stories to in-market travel shoppers and convert them into guests.
“A hotel story tells consumers why they should choose that hotel and what makes it different from other hotels. These days, there are so many opportunities to tell compelling stories. Particularly with social media, you have the ability to add images and videos and dramatize your story so it’s much less about the words than the visual content,” states Craig.
Hoteliers that are considering telling their stories through video should have a narrator who really reflects the hotel’s brand. They should be relaxed, authentic and professional. Watch the interview »
About VFM Leonardo
VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: [email protected]
