Innovation Can Be Scary, But, Oh, So Necessary
We, in the Corporate world, walk gently around the concept of innovation. It is scary because it might affect the norm, and it makes us decision-makers a little nervous.
We have lived with processes, personnel and systems which have served us (perhaps well or not) and anything that might challenge the “status quo” is suspect, foreign, non-corporate, even participative and employee involved. Holy smokes – guard the windows, secure the children, protect the women. Let’s hide, for change can be wrenching, painful and just plain frightening.
But, innovation drives the market dynamic, and, particularly after several stagnant years, our Consumers are hungry for something different and exciting. That is really the quest – our differentiation - our ability to be distinctive and in many cases, exclusive. This will be a global Retail shift, backed by a heavier marketing spend. Innovation sparks this transformation.
When was the last time you had a creative thought? Honestly. Then, what did you do about it? Honestly. One of the most challenging words in English grammar is "Why"? And, change always begins with that word. We know the enemies — normal human resistance and inertia. But, if you do not manage change and align your product, service and business processes with the market and customer needs, you simply will not do things better, differently or more effectively.
In this world of marketing and branding, instant messaging and gratification, innovation is a leadership requisite, and those who practice problem solving techniques for those creative breakthroughs are the market leaders, as well. If you do not "think outside the box", you simply will be crated and carted away, bound for oblivion. “UPS – I have a delivery to ‘Nowheresville’”
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