Nevada Regulators Grant Final Approval for Harrah's Entertainment to Acquire Planet Hollywood Resort & Casino

Planet Hollywood is directly south of Paris Las Vegas Hotel & Casino and gives Harrah's seven contiguous resorts on the Las Vegas Strip. The Planet Hollywood Casino & Resort is expected to be integrated into Harrah's customer-loyalty program, Total Rewards, during the second quarter of 2010.

"Planet Hollywood Las Vegas is a wonderful addition to our portfolio of resorts. It will enable our Total Rewards guests to earn rewards at another Las Vegas property, and enable us to reach a new customer segment," said Gary Loveman, chairman, CEO and president of Harrah's Entertainment. "We look forward to welcoming Planet Hollywood's employees into the Harrah's Entertainment family."