Electronic Marketing - The Great Hotel Equalizer ...And You Can Do It Without Going Broke - By Neil Salerno
For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out of reach, too costly or too complicated to implement.
Perhaps the most frequently asked question I hear is 'I know about electronic sales, but where do I start?' Start with a commitment to do more than simply hire someone to design a website. There are several elements involved to create and maintain a successful electronic sales program. The primary three are the Global Distribution System, the Internet, and third-party travel aggregators.
Hotel Website Basics Revisited
In the last few years, hotel web site development has matured tremendously. Gone are the days of web sites designed by the office techie, ad agency, or by some company picked out of the yellow pages. Knowledge of hotel marketing has become a necessary ingredient in the process.
We
