EcoGreenHotel Case Studies in North Texas and Northwest Arkansas
EcoGreenHotels Director of Sustainability, Jeff Kiec recently completed a series of green hotel case study presentations in Texas and Arkansas. Along with the local Convention and Visitor Bureaus of Bentonville, Arkansas and Plano, Texas and the SBDC for Enterprise Excellence, EcoGreenHotel spread the word about hospitality sustainability initiatives.
One of the most attention-grabbing topics addressed was the use of Eco-Labels and the growing importance of third party certification programs to determine the true extent of a green hotel’s sustainability initiatives. A consensus was reached that there is an immense need for the hospitality industry to determine a clearer definition of a truly “green” hotel. This would help to reward those hotels that implement and maintain robust sustainability programs and marginalize those that overstate or completely green-wash their efforts for short-term gain.
