NTA Opening Worldwide Markets to North American Travel Professionals
Travel professionals from 11 countries will meet in Seville, Spain, April 1417 for MONTAGE, an NTA event designed to connect international tour operators, destinations and suppliers with their North American counterparts. This is one way that NTA, the leading North American travel association, opens the door for its members to new markets and creates additional opportunities to buy and sell product.
“Initiatives like MONTAGE are right on point with the mission of NTA—creating business opportunities for members and facilitating travel to, from and within North America,” said NTA Chairman and CEO Cathy Greteman. “As a tour operator, I am able to create any package my customers want, thanks to my NTA’s connections to every facet of travel.”
Greteman cited initiatives such as NTA’s upcoming U.S.-Cuba Travel Summit to help prepare U.S. professionals when the travel ban is lifted, the association’s China Inbound Program facilitating leisure group travel from China to the United States and the many strategic partnerships as examples of NTA’s focus on bringing multi-level business opportunities to NTA’s diverse membership.
NTA has developed strategic partnerships with special interest, niche associations so members have access to market segments like the African-American market, faith-based travel and gay and lesbian travel. These partnerships also give NTA members additional access to international markets through the African Travel Association and the Indian Association of Tour Operators.
