New Technology is Cool, But Don't Forget Hotel Marketing Basics - By Neil Salerno
There are certain basics which endure in spite of the advent of new technology. In this highly-competitive marketplace, new technology tends to capture everyone's attention, perhaps with the desperate hope to discover some magic panacea which will solve all our problems. When you find it, please let me know.
Now don't get me wrong, I'm all in favor of innovations to support hotel marketing efforts. My own business concentrates on Internet and electronic marketing, certainly an emerging technology. The conundrum is that we humans tend to latch on to new technology and decide that many of those tried and true basics no longer serve us well. After all, they are basic, by nature, and not as much fun.
