"The Top 10 Online Brand Protection Strategies for 2011"
Do you have the right online brand protection strategy in place for 2011?
One thing you can count on in 2011: online scammers will continue to hijack well-known brands for their own profit. From stealing web traffic and selling counterfeit goods to hijacking business-critical domains, brandjackers are sure to up the ante in 2011.
Now is the time to get started—and get proactive—on developing a solid online brand protection strategy that will safeguard your marketing investments, revenues, and most importantly, customer trust.
Download this brief, easy-to-read guide and learn how you can further strengthen the brand equity and customer loyalty you've worked so hard to build.
With this quick, complimentary checklist, you'll learn:
Why now—more than ever—companies need to monitor their brands online
Why brands need to shut down scammers' deceptive online promotions
How to prepare for the launch of new gTLDs
Where to focus your anti-counterfeiting efforts for the greatest impact
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