Recent Survey Shows Small Businesses Prefer Airline Websites for Booking Travel
American Small Business Travelers Alliance recently conducted an online survey of both members and non-members regarding travel booking methods.
American Small Business Travelers Alliance recently conducted an online survey of both members and non-members regarding travel booking methods. Following are the survey results:
| 1. Small Businesses prefer the following booking methods: | ||||||||||||
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a. Airline Website |
64% |
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b. Online Travel Sites |
21% |
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2. Small Businesses' most used booking methods: |
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a. Airline Website |
60% |
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b. Online Travel Sites |
23% |
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| 3. 73% of Small Businesses use airline websites to research travel services. | ||||||||||||
| 4. 74% of Small Businesses prefer Southwest Airlines’ approach of primarily offering their flights on their website. | ||||||||||||
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5. 78% of Small Businesses would like to see more airlines follow Southwest Airlines' example and invest more in their own websites. |
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| 6. Female Small Business Travelers believe Southwest Airlines and American Airlines websites do the best job of catering to women travelers. | ||||||||||||
| 7. Small Businesses selected the following factors as their primary reason for airline preference: | ||||||||||||
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a. Flight Schedule |
35% |
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b. Competitive Fares |
35% |
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| 8. Small Businesses’ factors in booking method preference: | ||||||||||||
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a. Access to lowest fares |
44% |
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b. Convenience |
30% |
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| 9. Alternatives chosen by Small Businesses if their chosen online travel site no longer offered the lowest fares from their preferred airline: | ||||||||||||
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a. Change to a booking method that offers lower fares from preferred airline |
47% |
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b. Add an additional method to book flights that offers lower fares from preferred airline |
26% |
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c. Book flights through preferred airlines’ website |
16% |
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| 10. Alternatives chosen by Small Businesses if their chosen booking method no longer offered any fares from their preferred airline: | ||||||||||||
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a. Change to a booking method that offers lower fares from preferred airline |
45% |
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b. Book flights through preferred airlines’ website |
21% |
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c. Add an additional method to book flights that offers lower fares from preferred airline |
20% |
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| 11. Choices made by Small Businesses if a different booking method with similar qualities to their preferred booking method were able to offer discounted and/or free optional services: | ||||||||||||
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a. Change to a booking method that offers discounted fares and/or free optional services from preferred airline |
56% |
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b. Add an additional booking method that does offer lower fares and/or free optional services from primary airline |
30% |
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About ASBTA:
The American Small Business Travelers Alliance (ASBTA) is a national organization serving small business travelers by providing information regarding travel and technology.
