Avis Budget Group Drives Growth Through New Intercontinental Hotels Group Partnership
Avis Rent A Car and Budget Rent A Car Added to IHG's Priority Club Rewards Program
Avis Budget Group, Inc. (NASDAQ: CAR) has signed a new partnership agreement with InterContinental Hotels Group (NYSE: IHG), the world's largest hotel group by number of rooms, to provide 52 million IHG Priority Club Rewards members with discounts on Avis and Budget rentals and the opportunity to earn points when renting from Avis and Budget locations around the globe.
As part of the new agreement, Avis Rent A Car and Budget Rent A Car will promote products, services, money-saving offers and bonus rewards offers to Priority Club Rewards members on IHG's official web site, www.ihg.com; the Priority Club Rewards program web site, www.priorityclub.com; as well as through email campaigns. Priority Club Rewards members can save up to 25 percent on Avis rentals and up to 20 percent on Budget rentals while earning 125 points per rental day.
"Participating in the loyalty and rewards programs of global travel leaders such as IHG has proven to drive incremental bookings and revenue for us," said Thomas M. Gartland, executive vice president of sales, marketing and customer care for Avis Budget Group. "We welcome IHG's portfolio of brands into the partner family and look forward to showcasing Avis' premium 'We try harder' level of service and the great value of Budget to members of IHG's award-winning loyalty program. Priority Club Rewards members are sure to enjoy the savings and benefits of renting with us."
