Choice Hotels Announces TRUE Coding System Access for Travel Agents
More than 1,900 Travel Agencies Now Have Access to Book Choice Hotels Properties and Receive Commissions SILVER
In a recent development for the Global Sales division of Choice Hotels International, Inc. (NYSE: CHH), the company will now be a part of the TRUE (Travel Retailer Universal Enumeration) Coding system, giving more than 1,900 new agencies access to book Choice Hotels properties and receive commissions who were not previously able to.
"Tapping into this new group of agencies by taking advantage of the TRUE Coding system is part of our overall goal of showing the true value of Choice brand hotels to a wide audience of bookers," said Michael Murphy, senior vice president of global sales for Choice Hotels International. "As part of our long-term growth and strategic expansion, we're very excited to be included in a system that serves so many travel suppliers."
The TRUE Coding System is designed to help provide travel agents by assigning travel industry numeric codes that are recognized by the vast travel supplier community like Choice Hotels International, as well as cruise lines, tour operations, and car rental companies.
The utilization of the TRUE code by agents allows them the advantages of booking travel products and services directly with Choice Hotels, including direct commission compensation. This numeric identification code eliminates the need to establish multiple pseudo ID numbers with individual suppliers.
