Mobile Marketing Association Webinar Set to Focus on Mobile Advertising in the Travel Market

Sponsored by Microsoft, the MMA webinar will focus on travel featuring a case study on travel by Poynt.

Who:

The MMA (Mobile Marketing Association), an action-oriented organization with global focus, regional actions and local relevance, today announced its hosting of a webinar centered on the use of mobile marketing within the travel industry.  

  


 

What:

MMA webinar will focus on how those within the travel industry can benefit from a properly crafted and executed advertising strategy.  Attendees will hear about key mobile ad trends, how to acquire and retain customers, improve customer service, drive loyalty and engagement and campaigns do's and don'ts.

  


 

Speakers include:

  

  • Michael Becker, Managing Director, North America, MMA
  

  • Jonathan Tom, Group Manager, Mobile Advertising, Advertiser and Publisher Solutions Group, Microsoft
  

  • Margaret Glover-Campbell, Vice President, Marketing & Public Relations, Poynt Corporation
  


 


 

In addition to hearing the speakers, all attendees will be provided the opportunity to download a copy of "An Introduction to Mobile Advertising for Travel' whitepaper immediately following conclusion of the webinar.

  


 

When:

Dec. 14, 2010

  

11:00 a.m. to 12:00 p.m. ET

  


 

Where:

Limited Space - - To register please go to http://globalresultspr.na5.acrobat.com/mmaweb/event/registration.html. All additional questions please contact the MMA at [email protected].

Source: Travel Industry Wire / Nevistas

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