Fuel Interactive Partners with Adobe to Launch Test & Target Program
Program Maximizes Conversion Events Utilizing an Intuitive Interface to Adapt Content to the User
Fuel Interactive, South Carolina’s largest interactive advertising agency, has announced a partnership with Adobe’s© “Test & Target” software suite to provide clients with a program that maximizes online conversion events for companies using the technology.
Test & Target allows online marketers to provide relevant content, and in most cases, personalize it, so websites can evolve based on the needs and desires of the online user. The Test & Target program is part of the Adobe© Online Marketing Suite of business optimization applications, built with industry-leading Omniture technology.
The program delivers results by:
- Identifying and executing multiple A/B and multivariate tests when and where needed.
- Allowing unlimited testing across countless variations, which results in the most optimized conversion process possible.
- Ability to test all aspects of online marketing, including from ads and banners to websites and emails.
- Delivering specific content to visitors based on behavior allowing consumers to see content that is relevant to them and avoid unnecessary content.
- Building visitor profiles automatically and integrate that data with Omniture Analytics.
“Test and Target is revolutionizing how online marketers reach their audience,” said Stuart Butler, chief operating officer of Fuel Interactive. “If your business is transacting online and you’re not using this product, then you are leaving money on the table. This technology is a disruptor, and it will revolutionize the way websites are developed.”
Fuel Interactive provided a single test for a client website and created a 14 percent increase in conversions resulting in a $200,000 increase in revenue in 2010, according to company representatives.
About Fuel Interactive
Fuel Interactive is an Internet marketing company that empowers destinations, hotels, resorts and golf courses to drive measurable results through various online channels. Fuel is well-known for its commitment to driving quantifiable online revenue through interactive marketing programs that include: search engine optimization; paid search; social media; Web site design; analytics; customer relationship management (CRM) solutions via email and short messaging service (SMS); and online reservation services through its proprietary Guestdesk solution.
Through a varied portfolio of dynamic, one-of-a-kind services, Fuel provides numerous hotels, resorts and golf courses throughout the U.S. and Caribbean with a focused plan on generating healthy revenue and quantifiable booking results. A proven innovator, Fuel strives daily to develop the latest technology and software applications in the travel and golf marketplaces.
Fuel’s highly effective online tools and services include: the Guestdesk reservation system, which is a custom, proprietary software solution for the travel industry; the T-links golf booking interface, the preeminent customer facing golf package Internet booking engine in the world; search engine optimization (SEO); performance-based marketing; comprehensive turn-key or self-serve email marketing; data mining; Web site design, development and maintenance; cutting-edge metrics reporting and performance analysis; CRM; targeted online media campaigns; and online media planning.
Fuel Interactive has offices located at 1705 Oak Street Plaza, Suite 6, in Myrtle Beach, S.C. and in Charleston, S.C. at 51 Broad Street. For more information, visit www.fuelinteractive.com or call (843) 839-1456.
Contact:
Phil Werz or Michael Jordan, The Brandon Agency, (843) 916-2000
[email protected], [email protected]
