Travelzoo Surpasses 2 Million Subscriber Milestone in the UK
Travelzoo (NASDAQ: TZOO), a global Internet media company, announced that it now has more than 2 million unduplicated subscribers to its UK publications, including the Travelzoo Top 20® and Newsflash™ email alert service. In the past twelve months, Travelzoo® added more than 530,000 subscribers in the UK, an annual increase of 36%.
As Travelzoo’s audience has grown, subscribers have become increasingly engaged with the company’s publications. In the first six months of 2010, average weekly clicks to the UK edition of the Travelzoo Top 20 grew 50% over the prior year period, well ahead of the rate of new subscribers. Average clicks per week were 678,318 clicks, up from an average of 451,957 clicks per week in 2009. The single biggest week so far this year, in terms of click volume, was 4 August, when Travelzoo subscribers clicked a record 866,634 times on deals recommended in the Travelzoo Top 20.
Joel Brandon-Bravo, managing director for Travelzoo UK said, “With over 2 million high-quality and highly engaged weekly subscribers, Travelzoo has established itself as one of the most-trusted sources of travel and entertainment deals in the UK. We attribute our continued success to a strong focus on quality in everything we do. We really do review every offer rigorously, we check to see if offers are available at the price stated and we never publish deals where we cannot confirm their true value. In many respects, we are like a good friend who knows how to find the best deals and always tells the truth.”
Increased interest in Travelzoo’s publications is confirmed by Experian Hitwise, which revealed that Travelzoo was the only brand among the leading travel companies in the UK to move up in ranking in the month of July, from 10th most visited to 8th most visited travel website in the UK.
