Marriott International Selects VFM Leonardo to Enhance the Visual Presentation of Marriott Properties Online
VFM Leonardo, the leader in online visual content distribution for hotels, today announced that they have been selected by Marriott International to strengthen the online visual presentation of Marriott properties through photo distribution and online merchandising.
Consistent and accurate photo distribution
At the corporate level, Marriott International utilizes VFM Leonardo’s VScape® Digital Asset Management System to distribute photos to online channels for its 3,500 properties. The VScape platform ensures that Marriott properties have consistent and accurate photos on VFM Leonardo’s VNetwork™ channels.
Improved online merchandising
Marriott has chosen VFM Leonardo as the preferred vendor for individual Marriott properties to syndicate their rich media content online. Marriott properties can improve their visual presence across the largest online network for the global travel industry by distributing their rich media (virtual tours, video and Flash presentations) in VFM Leonardo’s industry-leading Multimedia Viewer.
Marriott International and VFM Leonardo will be launching educational campaigns for Marriott regional representatives and Marriott properties on how to take advantage of the opportunities for rich media distribution and online merchandising.
Larraine Voll Morris, Vice President Global Distribution Systems and eChannels at Marriott International said, “We believe that VFM Leonardo’s technology, extensive network and online merchandising expertise will help us strengthen Marriott’s visual presence online. We strongly encourage Marriott properties to adopt online merchandising – a proven method to drive increased booking conversions.”
Paolo Boni, President and CEO of VFM Leonardo said, “We are very pleased to be working with Marriott. We are confident that this relationship will enable Marriott International and its individual properties with the tools they need to provide a richer, more engaging travel shopping experience on thousands of channels, resulting in increased sales.”
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visitwww.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: [email protected]
