JetBlue Says 'sorry'. And We Love Them Even More, for Being a Human Brand

I received an email from JetBlue with an interesting subject today – it said 'We’re Sorry'. For some reason, I gravitated towards that email, ignoring all others that were unread in my inbox. Why was that?

Because it seemed to be the most “human” email in my inbox flooded with cookie cutter clutter messages. And I love the fact that a company is apologizing. Because most seldom do. Great job Mr Canty!

Of course, JetBlue has done this before, after the Feb 14, 2007 snowstorms that left thousands stranded on the tarmac, and also on Twitter. And it’s for being such a “human” brand that I love JetBlue. Do you?