Great Wolf Resorts Announces Acquisition of Controlling Interest in Creative Kingdoms

“We are very excited to begin the next phase of our relationship with Creative Kingdoms”

The Company has acquired a 62.4% preferred equity interest in Creative Kingdoms in exchange for all of the $8.7 million principal balance, plus accrued interest, of convertible indebtedness owed by Creative Kingdoms to Great Wolf Resorts. The transaction closed on June 7, 2010.

“We are very excited to begin the next phase of our relationship with Creative Kingdoms,” said Kim Schaefer, Great Wolf Resorts Chief Executive Officer. “Since installing our first MagiQuest game at a Great Wolf resort in 2006, this high-tech, interactive live-action adventure game has become a key attraction for our guests. This acquisition allows us to protect an important proprietary amenity and revenue stream. Additionally, combining Creative Kingdom’s remarkable record of imagination and innovation, and its extensive patent portfolio, with our sales and marketing platform should create opportunities to further grow the unique products and expand the MagiQuest platform in the next several years, providing us with an attractive potential return on our investment.”

“By strengthening our partnership with Great Wolf Resorts, we are well positioned to continue our strategic growth while bringing new products to market," said Denise Weston, President and Chief Imagination Officer at Creative Kingdoms. "We are already experiencing the benefits of this alliance and look forward to ongoing expansion.”