Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its May 2010 report.
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After a stormy April, we were looking to May for sunnier dispositions from hospitality customers. A quick look at the average customer responses would seem to indicate a change of heart, with single-digit increases in almost every category. But looking closer tells a different story. While most hotel segments struggled with single digit dips in customer satisfaction, the reviews for Extended Stay hotels were so strong that they bumped up the overall averages from negative to positive territories. Let’s see if summer travel season will inspire consumers to be equally generous across all segments next month. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 2.54% improvement in Resultant Quality Score (3.55 to 3.64), a 2.47% increase in Dining (3.65 to 3.74), an impressive 6.08% improvement in Facilities ratings (3.78 to 4.01), a 1.15% rise in Room satisfaction (3.47 to 3.51), a 4.13% increase in Staff reviews (3.63 to 3.78), and a 1.2% bump in Value (3.33 to 3.37).The only decline was in the area of Housekeeping, which dipped 1.16% (3.45 to 3.41).
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About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
