AH&LA Webinar Helps Hoteliers More Effectively Manage Online Presence
The American Hotel & Lodging Association (AH&LA) is helping hoteliers navigate the online travel space to drive more traffic to their Websites and increase revenue via a Webinar, 'Your Website: Drive Traffic, Drive Profits in an OTC World.'
Presented by AH&LA allied member TIG Global, a subsidiary of MICROS Systems, Inc., the Webinar will be held Wednesday, June 30, from 2-3:30 p.m. (EST).
Brian Fitzgerald, director of SEO and social media, and Rob Mulcahy, manager of search engine marketing, will discuss best practices for reducing reliance on third-party intermediaries (TPIs) and driving revenue direct to your Website, including ensuring your lowest rate is as low as the OTCs, making your site more visible than OTCs in the search engine, and essential items to include in your pay-per-click ad copy. A case study of an AH&LA hotel member will show attendees how to successfully create a seamless experience for online travelers.
The topic is particularly timely to the association given proposed legislation being circulated on Capitol Hill that could place hoteliers in jeopardy of massive tax increases for reservations not made directly through your site. Shawn McBurney, AH&LA senior vice president of governmental affairs, will discuss the legislation, which creates a special tax category for TPIs, but excludes hotels and hotel companies. Learn how help stop this issue before it’s introduced in Congress and negatively impacts your business.
The cost of the Webinar is $49 for AH&LA members and $99 for nonmembers. To register, click here. For more information, contact Tara Allen at [email protected].
