A Social Media ROI Story

In an attempt to answer the burning question, 'what can social media do for destination marketers?' the team at Wanderlust began looking for ROI stories about social media in destination marketing. After almost a year of searching for evidence that could prove that using social media in destination marketing could help deliver real results, they found it at the 2009 PhoCusWright Conference in Orlando. The details of 'The Best Job in the World' social media campaign and its results were presented by Chris Chambers, Director of Digital Marketing for Queensland, Australia, and summarized in a recent issue of The Wanderlust Report.

'Truth be told, while Tourism Queensland's The Best Job In The World relied heavily on social media,' stated Mark Shipley, President and Chief Strategist at Wanderlust, 'it was an integrated marketing campaign that could not have succeeded without a website, the heavy use of advertising, public relations and a healthy dose of crisis management.'

It all started with a big idea
Conceived with the help of Queensland