HSMAI Holds First Lodging Chief Marketing Officer Roundtable
Industry Thought Leaders Gathered at American Express Headquarters to Discuss 'The New Normal' in Lodging
The Hospitality Sales & Marketing Association International (HSMAI) hosted its first Lodging Chief Marketing Officer Roundtable in conjunction with American Express on Feb. 1 in New York City. The invitation-only event engaged participants in an intimate forum about 'the new normal in lodging.'
'The discussion was invaluable and participants shared perspectives on the various recovery scenarios and the short-term and long-term impact of the global economy in their businesses,' said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. 'Attendees also had rich dialogue regarding the new normal in media including the role and balance of print and digital.'
Lalia Rach, dean of the Tisch Center for Hospitality Tourism and Sports Management at New York University moderated the roundtable discussion. Participants included leading lodging CMOs, industry economists, educators and business leaders.
Jeffrey Garten, professor at Yale School of Management and expert on global business strategy, kicked off the event with a keynote speech summarizing how the global economy and consumer behavior have changed and forecasting emerging economic trends that will likely impact hospitality and travel.
'Economic strength is moving more rapidly to developing countries, where consumer preferences will be formed. Globalization has been a major feature of the background in which your businesses operate, and it will continue,' Garten said. 'Global trade is the leading edge to broader exchanges and will impact travel trends.'
Following Garten
