Aging Population and Generational Behavioral Shifts Are Prime Contributors to Long-term Declines in Supper Visits
Historically, supper is the meal that leads the restaurant industry out of recessions, but that won
According to the NPD restaurant market research study, which examines how the supper market weakened and analyzes how each generation uses restaurants, multiple factors have contributed to the decline in supper visits. Among the most important factors is that the aging of the U.S. population has resulted in a fundamental shift in the profile of supper restaurant users. The study reports that whereas younger consumer groups had and continue to have the highest usage frequency of restaurant suppers, their pullback on usage has narrowed the frequency gap
