Award for a New and Elegant Logo

Air France won the First Prize for Design Strategy 2009 for its new logo unveiled in February 2009, designed by the Brandimage agency.

The new logo, which is in now just one word, in an elegant style and with a lighter typography, aims to express what Air France represents today, i.e. an airline which is proud of its national identity and its values, but which has also become a global brand through the creation of the Air France-KLM Group, with more than half of its customers living outside France.