Yahoo Pact Gives Twitter Distribution, Revenue
Like Google and Microsoft, Yahoo Will Get 'Fire Hose' of Data
That's what Yahoo is going to be asking in the coming months as it integrates the micro-blog service into nearly all of its products and pages, including Yahoo Mail, Sports, News, Finance and Search.
It's the latest step in Yahoo's latest strategy, which is to integrate the world's most popular social networks into the Yahoo environment rather than try to compete with them. The pact is similar to a deal with Facebook announced in December, allowing users to import their connections and update their status through Yahoo.
The deal will give Twitter a vast new distribution to 600 million Yahoo users, and something else it has found scarce: revenue.
Like the search deals with Microsoft's Bing and Google struck earlier this year, Yahoo will be paying Twitter for its data. Yahoo will start indexing Twitter updates in search immediately, and will integrate the Twitter service throughout its properties over the next several months.
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Source - AdvertisingAge
