Social Media for Hotels: Taming the Beast - By Daniel Edward Craig
If anything strikes fear in the hearts of hoteliers these days, its social media. Seemingly overnight, were expected to tune in to dozens of websites each day to make sure no one has badmouthed us or posted an embarrassing video. If they have, were obliged to respond in a courteous, guest-is-always-right manner, knowing that everyone is listening - travelers, clients, media and the competition. No pressure there.
We’re also expected to generate original content. Not the easy pleasantries we’re used to exchanging with guests, like “Good morning!”, “Superior or deluxe?” and “How would you like to pay for that bathrobe in your suitcase?”, but clever, meaningful things in text, image and video format. And regardless of how desperate we may be to fill our rooms, we’re forbidden from being salesy or overtly promotional. That will cost us friends and followers.
