W Hotels Worldwide’s European Flagship W Barcelona Hotel Celebrates Official Launch
W Hotels Worldwide today celebrates the official unveiling of W Barcelona which opened its doors on October 1, 2009.
Over the course of the next three days, W Barcelona will highlight the W brand’s passion points of fashion, design, architecture, music and “B&F” (beverage & food) through a new event series called “W Premiere.”
“W Barcelona joins W Istanbul and W Doha Hotel & Residences as the third W Hotel in Europe, Africa, and the Middle East and plays a critical role in the continued launch of the W brand with upcoming openings in London, Paris, and St. Petersburg”
Global jetsetters and local tastemakers alike will be immersed into a unique event that will provide them with an insider perspective to the city curated by the following W ambassadors: W’s recently announced Global Fashion Director, Amanda Ross; W’s Global Music Director, Michaelangelo L’Acqua; Michelin star Chef, Carles Abellan, who recently debuted his upscale Spanish restaurant Bravo24 at W Barcelona; Matt Hermer, Founder of The Ignite Group (and creative mind behind London’s Boujis nightclub and Barcelona’s Eclipse Bar on the 26th floor of the hotel); and the hotel’s world-famed star architect Ricardo Bofill.
“The Premiere Event of W Barcelona is not just a traditional opening of a new hotel, but rather the unique activation of the W brand’s passion points, brand partnerships and design concept. In its first six months, W Barcelona has already established itself as an architectural icon and an international lifestyle destination,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le M
