Marriott Hotels UK Celebrates Hotel Refurbishment with Unique Twitter Campaign
Marriott Hotels is celebrating the completion of a major refurbishment project across its UK city hotels and country clubs with an innovative review campaign communicated via Twitter.
The Twitter campaign invites a number of well-known Twitterers, including celebrities and journalists, to review the refurbished Marriott Hotels instantly online by communicating their thoughts and experiences to followers live on Twitter. By introducing this innovative and instantaneous style of hotel feedback into its campaign strategy, Marriott presents a strong message to its guests, that it is confident in its high standards across newly refurbished UK hotels and country clubs.
