STR Reports Canada Performance for Week Ending 6 March 2010
In year-over-year measurements, the industrys occupancy decreased 0.4 percent to 55.3 percent. Average daily rate fell 0.9 percent to finish the week at CAD$125.36. Revenue per available room for the week dropped 1.3 percent decrease to CAD$69.36.
In year-over-year measurements, the industry’s occupancy increased 3.4 percent to 58.4 percent. Average daily rate increased 13.2 percent to finish the week at CAD$140.65. Revenue per available room for the week rose 17.0 percent to CAD$82.16.
Among the provinces, British Columbia, which hosted the 2010 Winter Olympics from 12-28 February, experienced the largest increases in all three key metrics. The province’s occupancy rose 33.8 percent to 78.3 percent, ADR increased 94.4 percent to CAD$238.63, and RevPAR jumped 160.5 percent to CAD$186.85.
Other than British Columbia, New Brunswick was the only province to report a double-digit occupancy increase, rising 14.5 percent to 52.2 percent. Alberta posted the largest occupancy decrease, falling 12.6 percent to 54.2 percent, followed by Prince Edward Island (-5.4 percent to 35.3) and Newfoundland (-4.9 percent to 58.6 percent).
Three provinces reported ADR decreases of 5 percent or more: Alberta (-7.1 percent to CAD$128.11); Prince Edward Island (-6.5 percent to CAD$75.25); and Ontario (-5.6 percent to CAD$116.73).
New Brunswick experienced a large RevPAR increase, jumping 17.9 percent to CAD$58.22. Alberta posted the largest RevPAR decrease, falling 18.9 percent to CAD$69.41 percent, followed by Prince Edward Island (-11.4 percent to CAD$26.56) and Quebec (-6.4 percent to CAD$62.66).
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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information.
