Rubio’s Fresh Mexican Grill® Earns Awards for Excellence in Fast Casual Dining and Social Media Campaign
Two well-known national restaurant industry trade publications recently recognized Rubio's Fresh Mexican Grill for innovative operational and marketing efforts. FastCasual.com honored Rubios in the Top 100 2009 Movers & Shakers edition and Restaurant Business magazine included Rubios in its round-up of 50 Great Ideas in 2009.
“Since then, our reputation for distinct flavors and unique products has quickly spread, and our following of loyal fans continues to grow as we introduce new menu items such as our Grilled Gourmet TacosSM.”
While many restaurants have attempted to flood the growing fast casual dining segment, FastCasual.com regarded Rubio’s as one of its Top 100 fast casual restaurants in 2009 because it epitomizes the genre by creating a unique value and quality experience, offering an interior that “wows” the guest, and serves gourmet-level food in a comfortable and relaxed environment. Restaurant Business magazine’s 50 Great Ideas recognizes companies whose new products, innovations, and ideas set them apart from their competition. In 2009 Rubio’s launched a summertime Facebook and Twitter photo-sharing campaign which encouraged fans to upload their photos of all-American moments. In return, Rubio’s donated 25 cents per photo to Share Our Strength – a non-profit that fights childhood hunger. This wildly successful promotion doubled the number of social network followers and Rubio’s contributed $25,000 to the charity.
“When I opened my first restaurant in San Diego 27 years ago, people traveled from miles away to savor one of our World Famous Fish Tacos
