New Survey Provides Hoteliers Insight on Industry Trends
As the hospitality industry continues to recover, hoteliers look for insight on industry trends. To provide that insight, the Hospitality Sales & Marketing Association International (HSMAI) and VIZERGY®, leaders in hotel Internet marketing, have teamed up to conduct a dynamic study that will help properties increase their online revenue and understand how their peers are navigating the volatile environment.
The survey “Assessing the Industry – Hotels’ Online Spend and Strategy Deployment” will help develop a best practices study that will be presented in whitepaper and Webinar formats.
According to Robert Gilbert, president and CEO of HSMAI, “the ever changing landscape in managing a hotel’s online presence requires the continual development of tools and resources to help hoteliers. This study and subsequent whitepaper and Webinars will summarize key strategies that will help optimize revenues at hotels.”
The study will provide:
- Insight on branded and independent properties’ online marketing spend and strategies
- Tools and suggestions on making strategic decisions
- Methods and tactics to increase online reservations
The survey, designed for all types of hoteliers, closes Friday, April 9. The free whitepaper will be available early summer, with the Webinar presented shortly after by a panel of HSMAI and VIZERGY representatives and hotel Internet marketing experts. Survey respondents that provide e-mails will be the first to receive a copy of the study.
“We’re pleased to be working with HSMAI, such a well respected organization in our industry,” says VIZERGY President and CEO Joe Hyman. “The combination of their industry knowledge and our Internet marketing expertise has allowed us to assemble this unique plan – to create a breakthrough study based on survey data straight from the property level.”
About HSMAI | HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook.
VIZERGY is an Internet marketing company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY offers Internet marketing, search engine optimization, paid search ads, Web site design, e-mail marketing, reservation services and e-commerce strategy development to help hotels aggressively compete online.
For more information on VIZERGY and its services, please visit www.vizergy.com, call Amakeda Ponds at 904.389.1130 Ext. 179 or email [email protected].
