STR Reports Canada Performance for Week Ending 13 March 2010

The Canadian hotel industry reported increases in all three key performance measurements during the week of 7-13 March 2010, according to data from STR.

In year-over-year measurements, the industry’s occupancy increased 3.8 percent to 56.9 percent. Average daily rate was up 3.4 percent to finish the week at CAD$125.91. Revenue per available room for the week jumped 7.5 percent to CAD$71.69.

Among the provinces, Nova Scotia reported the largest occupancy increase, rising 12.6 percent to 63.5 percent, followed by Ontario with an 8.8-percent increase to 56.7 percent. Newfoundland was the only province to end the week with a double-digit occupancy decrease, falling 10.4 percent to 57.1 percent.

Four provinces experienced ADR increases of 5 percent or more: Nova Scotia (+8.5 percent to CAD$119.47); Ontario (+7.1 percent to CAD$128.38); Newfoundland (+6.8 percent to CAD$117.58); and British Columbia (+5.8 percent to CAD$129.78). Alberta posted the largest ADR decrease, falling 4.5 percent to CAD$128.70.

Nova Scotia jumped 22.2 percent in RevPAR to CAD$75.84, reporting the largest increase in that metric. Ontario increased 16.6 percent to CAD$72.74 reporting the only other double-digit RevPAR increase. Three markets experienced RevPAR decreases: Alberta (-8.0 percent to CAD$75.64); New Brunswick (-5.3 percent to CAD$51.96); and Newfoundland (-4.2 percent to CAD$67.19).

About STR

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information.