'Don't Hide in the Corner': A Page from the Life and Career of Hearst's Cathie Black

As Apple's iPad joins the Amazon Kindle and an expanding universe of electronic reading devices, media companies continue to struggle with evolving models to maintain their relationship with readers across the rapidly changing digital landscape.

For Cathie Black, president of Hearst Magazines, new approaches to delivering content strike at the core of her business, which for generations has been built around text, graphics and full-color photography on thick, glossy paper. "The media business is in an unbelievable swirl right now. It's very exciting," said Black in a keynote address at the recent Wharton Women Business Conference.

Hearst's stable of 15 magazines includes some of the best-known titles in the business, including


Source: Knowledge@Wharton / Nevistas


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