Carnival Cruise Lines Launches Fleetwide Fundraising Initiative Benefiting St. Jude Children's Research Hospital(R)
Carnival Cruise Lines, the world's largest cruise operator, has partnered with St. Jude Children's Research Hospital to launch a comprehensive fundraising initiative with a goal of raising $3 million for the organization over the next three years. St. Jude is one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic diseases.
The program, called Care to Play: Carnival For St. Jude Kids, kicks off the week of March 28 aboard all 22 Carnival ships and provides guests an opportunity to participate in fun, interactive activities designed to raise funds and awareness in the fight against childhood cancer.
The new shipboard fundraising effort is the second phase of the Carnival-St. Jude partnership that began late last year with the line's initial $50,000 donation to St. Jude. Funds were raised through Carnival's "Virtual Book of Dreams" contest which asked kids to share their dreams for an opportunity to become the cruise industry's first waterslide godchild.
