What Social Media Will Look Like in 2012
11 Predictions That Will Affect Marketers and the Way They Do Business
It's easy to get caught up in today's trends or even focus on the next six months. Some of 2009's biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its stake rise. Plus, there were great improvements in social-media monitoring and analytics. And most notably, marketers finally acknowledged that social media was more than just a fad, with almost complete adoption by all major marketers.
Here are the top 11 predictions for what social media will look like in 2012 (based on a full presentation which is available on my
