OpenTravel Alliance Announces New Projects for 2010
Teams Led By Rezgo, HP, IBM, Avis Budget, Marriott International
“As the travel industry comes out of the downturn, companies are refining business models to reflect economic changes and new service needs,” said Valyn Perini, executive director of OpenTravel. “Travel suppliers, along with their technology and distribution partners, come to OpenTravel to make sure their business needs are reflected in our standards so they can quickly and easily go to market with new products and services.”
The new work includes some segment-independent technical reference publications, and also ranges across several travel segments, including car rental, airline, and, led by Rezgo the tours and activities segment.
“The time is right for tour and activity companies to start distributing through wider and more open channels because we are seeing more and more reservation systems come on-line.
