Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels
Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the roll out of it's Chatter Guard Lite Social Media Sentiment Monitoring service for hotels. Chatter Guard Lite enables hotels to monitor consumer generated comments in a cost effective manner.
"Building on the great success of our full service Chatter Guard Social Media Monitoring service, it became clear to us that we needed to offer a scaled down social media monitoring service that combines our proprietary technology and a human review vetting process," stated Mr. DJ Vallauri, Founder & President of Lodging Interactive. "Unlike our Chatter Guard full service solution which provides comment attribute scoring and online dashboards, Chatter Guard Lite provides weekly reporting of a hotel's Consumer Generated Comment ("CGC") sentiment. Each CGC is reviewed by our staff and is scored as either Positive, Neutral or Negative."
Chatter Guard Lite monitors over 80 major social media sites including:
- MySpace
- FriendFeed
- TripAdvisor
- YouTube
- Digg
A weekly Chatter Guard Lite Sentiment report is sent to the hotel.
"What sets Chatter Guard Lite apart from other competitive services that only 'screen scrape' consumer feedback sites is the combination of our proprietary technology, human review processes and comment sentiment scoring," added Mr. Vallauri. "Each consumer comment is vetted buy our staff to ensure accuracy that only a human can provide and our team applies a manual sentiment scoring for each comment."
Chatter Guard Lite is offered to hotels with no long term commitment or agreement and is billed on a month-to-month basis. Hotels can register for the Chatter Guard Lite service by visiting:
Hotels can register: www.ChatterGuardLite.com
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at[email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
