The focus on greening operations is evolving and some green teams are beginning to focus their efforts on integrating sustainability into employees personal lives, while others are aligning their efforts to support broader corporate sustainability objectives.
The business value of these three levels includs: cost savings by integrating energy efficiency into the workplace and products and services; attracting and retaining the best and brightest talent who want to for companies and hotels with an authentic green commitment; and increased market share and revenues resulting from a stronger brand and new, innovative green products and services.
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