Smart Social Media Branding: Virgin America Launches Toronto on Twitter, at 50% Discount [couponcode, Still Valid]
Virgin America created a splash today, by launching its first international destination, Toronto, on Twitter! They did not spend a cent on traditional advertising for this launch, and I personally think this is one of the smarter uses of social media Ive seen by an airline in recent times.
The sweetener is that the first 500 people to book tickets using their Twitter ID would be able to redeem a 50% discount (still valid as of 2pm EDT, 20 Feb). If they’re not “following” the airline on Twitter, they will auto-follow. Even the official press release re-directed recipients to the Twitter URL.
“The first 500 Twitter followers who receive the airline’s expansion Tweet can score a 50 percent discount on flights to Toronto for travel June 23-November 17, 2010.*
