Hilton Worldwide Announces Appointment of Alan Roberts As Vice President of Brand Performance and Support for Hilton Garden Inn
'We are delighted to appoint a hospitality veteran and Hilton Garden Inn insider to this important position'
Roberts has been a member of the Hilton Garden Inn team since 2004, serving as both senior director and director, brand performance support. He has more than twenty-five years of hospitality experience, ranging from operations, to multi-unit management and executive level positions.
“We are delighted to appoint a hospitality veteran and Hilton Garden Inn insider to this important position,” said Adrian Kurre, global head, Hilton Garden Inn. “Alan’s experience with franchisees and various hotel brands throughout his career make him a well-rounded and integral part of our organization.”
Roberts graduated from Appalachian State University with a bachelor of science in Business Administration. After graduating, he worked for several hotels in the Charlotte, NC area and went on to become the general manager of the Hilton Garden Inn - Charlotte Uptown. Before joining the Hilton Garden Inn brand team, he worked at Panos Hotel Group, overseeing a 12-hotel portfolio.
As vice president, brand performance and sales support for Hilton Garden Inn, Roberts will oversee the Hilton Garden Inn brand’s regional brand performance support (BPS) team in operations, sales and marketing support. Additionally, Roberts will provide direction to other shared service departments within Hilton Worldwide on the direction of Hilton Garden Inn, as well as customer relationship management and training, operational support, brand sales and distribution and new brand openings teams. In his new role, Roberts’ overarching goal is for his team is to provide the guidance, training, tools and resources for all hotels and ownership groups.
